Social Media, Advertising, and Other Mysteries

With B2B, you have to target clients carefully. You've got to go where they are, but where are they? Posts to LinkedIn and X can be effective, but only to the point that your presence is known on the platform. Differentiating your brand in that post is the challenge.

Social media posts and ads can so easily blend into the noise, especially if they’re too generic. The challenge is to enlist your marketing team to get working on more specific ad content that builds your brand. Get them more actively involved in promoting projects and innovations, including writing articles and creating ad topics that target clients working under specific technical challenges.