Social Media, Advertising, and Other Mysteries
With B2B, you have to target clients carefully. You've got to go where they are, but where are they? Posts to LinkedIn and X can be effective, but only to the point that your presence is known on the platform. Differentiating your brand in that post is the challenge.
Social media posts and ads can so easily blend into the noise, especially if they’re too generic. The challenge is to enlist your marketing team to get working on more specific ad content that builds your brand. Get them more actively involved in promoting projects and innovations, including writing articles and creating ad topics that target clients working under specific technical challenges.
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A quick, written synopsis on a topic, no more than 1200 words.
An informative video on a subject, no more than 20 minutes long; most are under 10 minutes.
A filmed or audio interview with a professional in the AEC industry.
20 brief activities completed daily, weekly, or monthly to build habits around a topic.
A group activity designed to plan, strategize, explore, or develop procedures.
A document, spreadsheet, or drawing that supports a task or exercise.
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