Social Media, Advertising, and Other Mysteries

This series reveals how to use pull marketing to strategically shape the “picture” clients hold of your firm. Beyond proposals, it offers fresh, varied strategies that show your expertise, integrity, adaptability, and priorities. From virtual tours and student competitions to targeted social content and meaningful giveaways, each idea is designed to help clients assess your value and strengthen long-term relationships.

Each interaction with your client paints a “picture” inside their head of your firm’s strengths and limits. That picture decides how they describe you to others, how they assess your proposals, and whether they’re confident assigning future work to your team. This exercise helps your team plan pull marketing strategies that allow you to take control of that picture, to grab hold of the paintbrush, as it were. The exercise comes with several other units on the subject of pull marketing, including a template that supports the exercise.

The Pull Marketing series reveals how to use pull marketing to strategically shape the “picture” clients hold of your firm. Beyond proposals, it offers fresh, varied strategies that show your expertise, integrity, adaptability, and priorities. This template supports the Pull Marketing Planning Exercise described in the What is Pull Marketing Video.